Thursday, September 24th, 12:30 - 1:15 PM
DMEXCO CMO Lounge | Hall 6
Hosts:
Guntram Kopp, Managing Director Germany, Monks
Florian Hermann, Director Solutions Consulting, Central EMEA, Adobe
Unguided, generic AI outputs will always index to the "statistical middle," which dilutes brand equity and fails to drive business impact. Moving beyond simply scaling asset production, marketers must re-engineer enterprise pipelines to scale distinct, high-impact creative without losing efficiency. This requires elevating the conversation beyond the marketing department and building tight alignment across the C-suite. In this roundtable, CMOs discuss strategies for collaborating with CTOs to build an integrated content supply chain, combining tech infrastructure, financial discipline, and creative integrity to drive sustainable enterprise growth. 
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