How to lead with clarity of purpose, plan and responsibility

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Work organization in marketing can be complex. Teamwork is needed to make the process work. But what is important when working in teams? And how do individual ideas turn into realistic projects?

This paper shows you ...

  • the importance of a common team goal
  • the relevance of creating a plan together
  • how important it is for each team member to be aware of his or her role
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