DMEXCO’s image SEO checklist: not just image optimization

Way more than 10 billion images are listed in Google’s image search. So optimizing your images with a focus on the search engine giant is an essential task when it comes to the on-page optimization of your entire website content. After all, image SEO doesn’t just make your images and graphics rank better in image searches, it also results in your entire website content being classed as more relevant for certain search terms. The advantages of specifically optimizing your image files using image SEO are:

• Better Google rankings and increased visibility
• More traffic
• More conversions
• Successful and accessible content in the long term
• Lasting improvement of the user experience on your website or in your online store

Image SEO is therefore not just relevant for e-commerce companies that want their product images to be displayed as a top result in SERPs in response to transactional search queries; search engine optimization for images should thus also be a top priority in numerous marketing disciplines, especially content marketing. Every company website should ultimately provide images to demonstrate the products or services being offered, and the message behind every brand blog text should be complemented with suitable graphics, images, and other visual elements.

The contents of our image SEO checklist make it clear that image SEO doesn’t have much to do with image editing and also isn’t just confined to entering metadata and additional image information. Instead, it covers all aspects of the image file itself as well as what surrounds an image on one of your webpages.

The image SEO checklist shows you what aspects and factors you should pay special attention to in the three categories of on-picture, on-page, and off-page. It explores the following questions and more:

• What needs to be considered when naming the image file?
• What information should the alt attribute contain?
• How do you create an effective title tag?
• What do you need to watch out for in terms of the file format and file size, especially with regard to the page speed (loading speed)?
• What factors are relevant when it comes to the context and placement of images on your website?
• How fresh do images need to be?
• What off-page factors are relevant from an image search standpoint?
• What can you do to make your image information as crawling-friendly as possible for search engine robots (structured data, markups, image sitemap)?

To download your image SEO checklist for free, all you need to do is subscribe to our newsletter, which will also keep you up to date on all future free downloads and lots of other content you will find relevant.

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