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Use Case

Purpose Driven Marketing gone wrong

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Consumers are increasingly choosing brands according to their attitude to political and social issues. Not least because of this, there are more and more marketing campaigns with messages on socially polarizing topics. However many opportunities this social positioning offers brands, it also holds great dangers. Using four examples, we will show you how "Purpose Driven Marketing" does not work and present learnings for your case.

Our 4 Cases show you:

  • Examples for failed Purpose Driven Marketing
  • Campaign goals
  • Problems that can arise
  • Consequences that can result from unsuccessful campaigns
Negative Purpose Driven Marketing
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