Checklist: Create your own content audit template

Every content audit should start off by clearly defining the objective and translating it into a strategy for the next steps. This is where our free guide comes in.

The second step is the quantitative content audit, which is about systematically taking stock of all the factors that make your website content unique. The individual factors you need to consider obviously depend on your predefined objective. Since this task would be impossible to do by hand, the guide also contains some recommendations for tools you can use to conduct a quantitative content audit.

After the content inventory comes the qualitative content audit, which, for example, involves identifying different formats and analyzing

• which formats perform well for which goals,
• which ones don’t,
• whether your website visitors are given sufficient options to interact,
• whether your content is presented in a way that meets the expectations of your brand image.

Which content has a particularly high number of views and hits the mark, not only with your target group, but also with Google? Depending on the questions you decide to explore, you can also aim at optimizing your user experience by identifying content that has high bounce rates and analyzing the reason for it. Our checklist also describes the key factors to take into account during a qualitative content audit.

Our comprehensive content audit checklist provides you with valuable suggestions and a systematic method for compiling a content audit template that is aligned with your own auditing strategy. The checklist covers the following aspects and more:

• Definition of goals
• Formulation of the reason for the audit
• Determination of the audit’s scope
• Clarification of responsibilities
• Procedure for conducting a quantitative content audit
• Procedure after crawling
• Quantitative analysis and evaluation
• Relevant considerations for conducting a qualitative content audit
• Four helpful tools for conducting a content audit

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