Social media editorial plan – 2020 template

A well-structured editorial plan tailored to the individual social media strategy offers the perfect road map for successful social media marketing. Our Excel template for 2020 provides you with a sample you can adapt to your company’s needs with just a few clicks. Get inspired, structure your brand communication on the social web and start planning your year today.

Here is what our Excel template for a social media platform editorial plan contains:

• The “Calendar” section is broken down by month, calendar week, date and day of the week. It also includes public holidays and numerous theme, motto and campaign days and highlights, along with major events in 2020. These can provide you with inspiration as you come up with topics for the year ahead.
• In the “Contents” section, you name the topics, assign them to particular campaigns and have the option of specifying tips, links and any relevant keywords.
• Use the “Responsibility” section to assign the tasks of editing a topic and seeding to particular members of your team. Set deadlines and track current editing status.
• In the “Publication channels” section we offer you a selection of 13 popular social media channels. Add more as needed or remove those that do not play a role in your strategy. Each column gives you the option of targeting specific groups for each channel.
• A separate sheet gives you and your team space where you can collect ideas for topics and specific content for future postings or campaigns.