Powerful and informative: here’s how to create your press kit

It’s not just large corporations that leave a lasting impression with glossy press kits and digital PR material; small companies and medium-sized enterprises can also effectively use a press kit as a communication tool. Once you’ve laid the groundwork, you can keep building on these basics. A well-designed press kit is an investment in the future.

In our guide “Digital and print: how to create the perfect press kit”, we explore the fundamentals, share design tips, and walk you through what material should be included in your press kit and what criteria should influence your choice.

Don’t miss the chance to get to grips with the basics of an impactful, far-reaching press kit. Once you’ve finished with our guide, you’ll be an absolute professional and your press kit will give global players a run for their money.

Our guide to creating your professional press kit has plenty of tips and information for you:

• PR analysis: your product, company, and target group
• Where will you be presenting your press kit?
• Digital and print: it all comes down to combining the two
• All the information material – what belongs in your press kit?
• What do you need to know in terms of format (dpi, font size, video resolution)?
• You’ve handed out your kits – what now?

To download this content for free, all you need to do is subscribe to our newsletter, which will also keep you up to date on all future free downloads and lots of other content you will find relevant.

So that we can send you newsletters tailored to your industry sector and job, we require information on your position as well as your email address. By telling us what country you’re in, we know which language to send you the newsletter in. If you would like to personalize the newsletter, you can also voluntarily enter your form of address and name. Adding your interests is also voluntary and helps us continuously improve our content.