Happy reading
Yours, Verena
🤝 Challenge for Google: France and Germany launch collaboration platform
France and Germany have jointly developed the open source collaboration platform „Docs“, which is intended to serve as an alternative to commercial offerings such as Google Docs. The beta version already allows users to work together on texts, export documents and manage access rights. Future functions include a knowledge database, file management and a mobile app. As an open source project, it follows the principle of „public money, public code“. >>> t3n
🔥 Apple TV+ burns through a billion dollars a year
Apple’s streaming service TV+ is losing 1 billion dollars a year – despite investments of 5 billion dollars since 2019. With only 45 million subscribers, the service is far behind competitors such as Netflix (300 million). The repertoire does include Emmy-nominated series such as „Severance“ and Oscar-winning films such as „CODA“. Nevertheless, TV+ lacks „water cooler“ momentum – in other words, spectacular productions that people come together for in the office, because they urgently want to talk about them. >>> Euronews
🎯 Perplexity: These are the AI start-up’s plans with TikTok
A deal is still a long way off. But AI startup Perplexity has already presented its plans for a possible takeover and reorganisation of TikTok’s US business. The „For You“ feed is to become open source, with data stored in US centres. Source information for videos and a link to Perplexity’s search engine are planned in order to make TikTok more transparent without creating a monopoly. >>> Adweek
🇨🇳 Temu recruits staff from Amazon and Walmart
Chinese e-commerce giant Temu is currently recruiting talent from Amazon and Walmart in order to expand its US seller base. The company is hiring experienced business development managers to convince brands to sell on Temu. This strategy aims to utilise local warehouses and avoid customs costs. Time has absolute priority for Temu to counter the Trump administration’s tariff plans on Chinese goods. >>> Yahoo
🤐 Musk’s X blocks the opposition in Turkey
When freedom and democracy are currently under threat, Elon Musk and his Platform X are never far away to stand by the oppressors. In Turkey, at least 85 accounts critical of the government have been blocked on X since the arrest of Istanbul mayor Ekrem İmamoğlu. Cyber rights expert Yaman Akdeniz criticised Musk for the arbitrary censorship of student and civil society accounts. 56 social media users were arrested for allegedly inciting unrest. >>> Politico
🕵 Content marketing 2025: This is how important AI and voice search are now
AI and voice search are two key elements in content marketing 2025, with the technologies fundamentally changing SEO and search behaviour. AI is revolutionising search processes, while voice search is enabling more natural search queries. Personalisation and local marketing are gaining in importance. Successful content strategies require an understanding of these trends and the ability to adapt quickly. The DMEXCO Content Marketing Guide 2025 provides comprehensive information. >>> DMEXCO
🏆 BVDW Creative Ranking: These are the new top 30
The BVDW Creative Ranking 2024 once again confirms Serviceplan in first place with 4,547 points. Jung von Matt returns to second place with 3,593 points, followed by Publicis Groupe with 1,996 points. Accenture Song takes fourth place (929 points), while Mutabor climbs into the top 10 for the first time with 695 points. Other companies in the top 10 are Denkwerk (674 points), Cheil Germany (645), Adam & Eve Berlin (628), Heimat TBWA (605) and the Fischer-Appelt Group (578). Anke Herbener, Vice President of the BVDW, emphasises that German agencies can keep up internationally, but lacked groundbreaking technological innovations in 2024. >>> BVDW
📻 Ad revolution on the radio: How real-time measurement works
The start-up Masslytics measures the impact of radio adverts in real time. Using a tracking pixel on the advertiser’s website and scanning Google/social media, the change in traffic is measured after the advert has been broadcast. Munich’s Radio Gong 96,3 successfully tested the process with the food startup 3Bears. Host reads worked better than traditional adverts. Real-time measurement allows A/B tests to be carried out and broadcast times to be optimised. >>> Meedia
🥵 Telekom: Urgent AR video on climate change
Deutsche Telekom is launching an urgent campaign on climate change in cooperation with Miniatur Wunderland Hamburg. An emotional film shows a girl who uses augmented reality to observe the devastating consequences of global warming on familiar places. Visitors can have this AR experience themselves in Wunderland. The aim is to make the abstract effects of man-made climate change tangible and encourage people to take action. The „Warmland“ campaign aims to emphasise the urgency of climate protection. >>> Telekom / YouTube
💶 COMvergence Ranking: The agencies with the most new business
COMvergence’s 2024 new business ranking shows PHD as the leader with a total volume of 514 million US dollars, mainly thanks to the defence of the Volkswagen account. Zenith follows in second place and leads in „pure“ new business. GroupM is in third place. At group level, Omnicom Media Group dominates with almost 530 million dollars, followed by GroupM. The calculations are based on Nielsen gross spendings with deductions and take various media channels into account. >>> Horizont (€)
