In my latest Digital Digest from May 14th, I talk about Google reinforcing brand identity. Other topics include Microsoft's major job cut and PayPal's launch of contactless payment in Germany.
Happy reading
Yours, Verena
🅖 Google wants to reinforce brand identity
Google has updated its iconic ‘G’ logo for the first time in nearly a decade, introducing a vibrant gradient that merges its classic red, yellow, green, and blue colors. This subtle redesign, seen first in the iOS app, aims to modernize the brand and align with Google’s broader visual identity strategy. >>> The Verge
💣 Microsoft with major job cut despite strong results
Microsoft announced it will lay off about 6,000 employees-3% of its global workforce-across all levels and regions. Despite strong profits, the cuts aim to streamline management and adapt to a dynamic market. AI and cloud growth drive business, while cost reductions protect margins. >>> CNBC
🧯First insurance worldwide covers AI hallucination damages for businesses
Lloyd’s of London now offers insurance for companies against costs from faulty AI, such as chatbot errors or hallucinations. The policy, developed with Armilla, covers legal fees and compensation if AI-generated content causes customer harm. However, only significant drops in AI performance are insured, not every minor error. >>> Financial Times
😮 Surprise partnership between Apple and Sony
Apple and Sony surprise users by integrating Apple Pay as a payment method on PlayStation 5. Players can now buy games by scanning a QR code with their iPhone, making checkout faster and more secure. Support for PS4 is expected soon, highlighting this unexpected tech collaboration. >>> 9to5Mac
🛒 Samsung expands B2B audio portfolio with major acquisitions
Samsung, via subsidiary Harman, is acquiring Bowers & Wilkins, Denon, Marantz, and Polk Audio for $350 million to strengthen its B2B and premium audio market presence. This move enhances Samsung’s offering for private customers and also for business clients, enabling integrated, high-end audio solutions across industries. >>> Engadget
🎲 More germans than ever play games
A record 37.5 million people in Germany now play video games, with strong growth among those over 60. The average gamer age has risen above 39 for the first time. Gender split is nearly equal: 48% women, 52 % men. In 2024, the market paused its growth, with revenue down 6 % to €9.4 billion. >>> game.de
🔢 Contactless payment with PayPal launches in Germany
PayPal now lets users in Germany pay in stores using a virtual Mastercard via the PayPal app. The card is debit-based, linked to a bank account, and works contactlessly-no physical card needed. It can also be used for online shopping where PayPal isn’t accepted, like Amazon. >>> Golem
👉 Apply now: Bundespresseamt is looking for media and digital agencies
The German Federal Press Office (BPA) is seeking agencies for media and digital tasks via a public tender. Agencies can apply until May 15, 2025. The BPA will award two contracts: one for cross-media campaigns and one for digital campaigns, covering all ministries and federal agencies. New contracts start January 2026. >>> Evergabe
👀 AI reshapes influencer marketing: Human touch remains key
AI is rapidly transforming influencer marketing, with generative AI producing content and virtual influencers for brands like Prada. While AI tools streamline processes and enable innovative campaigns, expert Jeanette Okwu from Bundesverband Influencer Marketing (BVIM) warns that authenticity and transparency are crucial. Despite AI’s rise, genuine human influencers and real connections are becoming even more valuable. >>> Heise
⚽️ Rudi Völler boosts Expert’s brand as authentic testimonial
There is only one Rudi Völler, one Rudi Völler! Rudi Völler, known for his down-to-earth and relatable personality, significantly strengthens the Expert brand as a testimonial, analyzes marketing expert Stefan Schasche. His genuine, approachable style perfectly aligns with Expert’s values of authenticity and trust, making him the ideal face for campaigns and boosting customer connection. >>> W&V
