Resources

Cross-media marketing: How to plan a successful campaign

Campaigns created with a cross-media customer journey can attract plenty of attention. A well-thought-out strategy with a tight campaign message is the basic prerequisite with which to create a consistent experience across different channels. In our guide, read how to make your cross-media campaign a success on the basis of solid planning.

In the guide “How to develop a successful cross-media strategy,” you will learn:

  • how to optimize your strategy on the basis of insights
  • why it’s so important to know your target group
  • how to find the right touchpoints
  • how tools can help you create a consistent customer journey
Cross-media marketing

To download this toolkit free of charge, all you need to do is subscribe to our newsletter. That way, you can also stay current about any future download formats and much more.

In order to be able to send you newsletters tailored to your industry sector and professional position, we also need your position details in addition to your e-mail address. The information on the country decides in which language we will send you the newsletter. If you would like to personalize the newsletter, you can also voluntarily enter salutation and name. The field 'Interest' is also voluntary and serves the continuous improvement of the content.

Request now:

Image: © pablocalvog / Adobe Stock