Whether it’s Facebook, Instagram, Twitter, YouTube, Twitch or TikTok: More than $90 billion is spent on advertising on social media each year, and the trend is rising. Snapchat, the instant-messaging service, is also on a steep path of growth – not only in terms of the size of the community but in terms of what the brand and company spend on advertising, too. And there are good reasons for this:
On Snapchat, you can reach a young audience that is nearly unreachable via classic channels. Snapchat offers innovative advertising formats for an appeal tailored to the target group, integrating into the user experience without lots of static and allowing for enormous creative leeway. The filters and AR lenses available on Snapchat add even more powerful marketing tools that skillfully combine the Snapchat experience with your own brand.
Tightly linking advertising on Snapchat with your own product world is exciting for eCommerce in particular; this ranges from expansion opportunities via swipe-up function to product integration via the collection ads. Especially by bringing together a young target audience, innovative advertising formats and tools, and creative audiovisual content in vertical, full-screen format, Snapchat is predestined for high-reach engagement campaigns that deliver high rates of interaction.
With our guide, you’ll gain an overview of the different possibilities Snapchat as an advertising channel has to offer you. You’ll also learn how to generate creative ads with the flick of a wrist, and you’ll find practical tips you can use to build your target audience.
Our guide to advertising on Snapchat offers you useful information and practical tips on the following questions:
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