Three agency show cases from DMEXCO 2019

What are the benefits of having a trade show presence as an agency at DMEXCO? We asked three agencies. What goals did they set for themselves prior to the trade show? How many specific KPIs were defined? While one agency primarily concentrated on walk-in clients at the booth, the others made sure that client appointments had been arranged in advance of the show. What results did the agencies achieve by having a booth at DMEXCO? We briefly introduce you to the agencies we talked to and have clearly summarized their cases in a table for you.

• What KPIs did the agencies define beforehand?
• What goals were they pursuing with their presence at the show?
• What measures were used to achieve these figures?
• What steps were involved in planning their trade show presence?
• Were the KPIs met? What results were achieved?

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