Guide: data visualization in Google Data Studio made easy

Practical tools for data visualization offer valuable support for clearly presenting key figures and insights and creating professional reports. With its Data Studio, Google provides users, especially inexperienced ones, with a user-friendly, intuitive, and interactive application that considerably facilitates the evaluation and appealing presentation of business figures, online marketing data, and website KPIs.

To be able to use the free browser-based tool, all you need is your own Google account, from where you can access your figures, for example from Google Ad Manager or the Search Console. These data sources can be easily linked to Data Studio and visualized in custom dashboards. Data Studio also enables interactive teamwork in real time and lets you embed your reports in a prominent place where they will get a lot of attention, such as your company’s website.

Our guide provides a straightforward introduction to data visualization using Google Data Studio and gives you practical tips for your first projects:

• Setting up Data Studio and an overview of its interface
• Creating new reports and linking data sources (Google connectors and partner connectors)
• Setting up the workspace and dashboards with layout and design tips
• Using existing templates and adapting them to your own needs
• Inserting and customizing charts, diagrams, tables, and info boxes
• Sharing reports and tips on jointly editing reports at the same time

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