Green guide for your sustainable marketing

Stories, tips, hacks, best practices, expert insights, and informative interviews on the topics of green marketing, sustainability communication and marketing, meaningful brands, purpose-driven influencers and much more await you in the big DMEXCO green guide for your sustainable marketing.

We explore the following key questions and topics in our green guide:

• Green marketing: what does it mean, who can benefit from it, and how does it pay off?
• What are the 3 common green marketing strategies?
• Cause-related marketing: why is it often associated with greenwashing?
• How are cause-related marketing (CRM) and corporate social responsibility (CSR) linked?
• Ecosia as a role model: the tree-planting search engine
• Is sustainable marketing already a must?
• How important is sustainability communication for your employer branding?
• Meaningful brands: what is your true brand value?
• What is the Meaningful Brand Index?
• Purpose-driven influencers: how you can leverage the sustainability trend as a marketer

Tips, best practices, and to-do lists:

• 4 best practices for your green marketing: what you need to know
• 4 tips for your cause-related marketing
• 6 tips for your sustainable marketing
• 5 pillars for your sustainability communication
• 7 commandments for making your brand valuable on a lasting basis
• 8 common greenwashing tricks: how to spot them

Interviews with:

• Hannah Wickes, Chief Marketing Officer at Ecosia
• Marius Hasenheit, partner in sustentio GmbH, a Berlin-based agency for sustainability communication

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