Brand Safety: How to protect your business from compromising advertising environments

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A single ad in the wrong place and the excitement is great. In times of programmatic advertising, wrong ad environments are a big threat to your brand image. Nobody can guarantee you an optimal placement but there are tips and tricks on how to protect your business.

This guide shows you ...

  • advantages and disadvantages of brand safety strategies
  • things to keep in mind when placing your ad
  • questions you should ask your media agency to
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