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 'One Vision, Many Partners: Redefining CMO Collaboration'

Wednesday, September 17, 2:00 PM - 2:45 PM
DMEXCO CMO Lounge

In a time where AI is reshaping creativity and collaboration, a simple but crucial question arises:

Who really owns the brand experience?

Our Masterclass on agency–brand collaboration in the age of AI will open the stage for fresh perspectives and hands-on insights. To build on that dialogue, we’d love to invite you to join a 45-minute CMO Roundtable - unplugged: a casual yet focused exchange among peers.

No presentations, no keynote speeches - just real conversations about how brands, agencies, and service partners can collaborate more effectively in today’s increasingly complex landscape.

It’s a space to share experiences, spark ideas, and gain fresh perspectives - all within a trusted circle of industry leaders.

We’re looking forward to seeing you there and shaping the future of collaboration together.

 Roundtable Hosts:

• Markus Dietrich, CEO, IBM iX
• Jan Kempelmann, Managing Partner, IBM iX
• Jay Trestain, Executive Partner, IBM Consulting; Marketing Transformation Lead & Client Partner EMEA, IBM iX