In light of the fact that tens of thousands of new apps are launched in the major app stores every month, a broadly diversified mobile app marketing approach is often crucial. Targeted mobile app marketing lets you attract attention, generate reach, stand out from the competition, and establish your app on the app market. A well-thought-out concept and polished strategy that effectively brings together individual marketing channels and planned measures are just as important.
Effective mobile app marketing is achieved in close harmony with both the product and the users. Precise segmentation of the potential user group and specific targeting are therefore essential as early as during the app development and campaign planning stages. Paid, owned, and earned media offer a vast array of opportunities for addressing users and spurring them into action. Ideally, these will complement each other and turn interested users into satisfied customers who recommend your app and spread the word.
In our guide, we have put together 10 useful marketing tips for you and explain what is most important when marketing an app:
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