Guide to OKR: Agile management and planning with objectives and key results

What do Trivago, Zalando, and Flixbus have in common with Google, Apple, Amazon, and LinkedIn? They all swear by OKR as an innovative leadership and management concept, as well as a tool for managing teamwork. The real strength and attraction of the OKR (objectives and key results) method – which is increasingly being copied, especially in the digital economy – is that it is an agile and structured method of converting strategic goals into day-to-day business operations.

What is the secret to the innovative management model so beloved by Google and others? What makes the OKR method better and more appealing than traditional planning, target, and performance indicator systems? How does it bridge the gap between purpose, long-term vision, and the company's mission on the one side and agile, short-term management using objectives and key results on the other? How is the OKR cycle structured and where are the main pitfalls when implementing it?

Our free guide is a practical introduction to the basics of the OKR method. As well as answering the above questions, it also gives you useful tips and tricks for working with OKR and for applying the method on a daily basis.

Our free guide contains:

• Objectives and key results – understanding the concept and its background information
• OKR in conjunction with mid- and long-term goals
• An insight into the OKR process: the various stages in an OKR cycle
• The role of the OKR coach as a valuable supporter and supervisor of the process
• An overview of the most frequent pitfalls when implementing the OKR method

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