PayPal Ads  invites you to their exclusive sessions in the DMEXCO Leadership Lab  in the  renowned CMO Lounge at DMEXCO 2025.  

Wednesday, September 17, 11:20 AM > REGISTRATION CLOSED
Wednesday, September 17, 12:50 PM > REGISTRATION CLOSED
Thursday, September 18, 11:20 AM > REGISTRATION CLOSED

Speaker:
Götz Trillhaas, Country Director,  PayPal Ads Germany

These comprehensive masterclasses explores PayPal's revolutionary approach to advertising through its proprietary transaction graph. This privacy-first methodology enables precise consumer targeting across both its properties and the open web. Participants will gain deep insights into how PayPal Ads leverages aggregated transaction data to create highly effective advertising campaigns that respect German consumers' elevated privacy expectations. The session will examine how transaction-based targeting extends beyond PayPal's owned properties to premium websites, applications, and connected TV environments.