In recent years, and particularly since the outbreak of the coronavirus pandemic, social media has become significantly more relevant for brands as an e-commerce tool. Consequently, social commerce should be on the marketing agenda of any company wanting to maximize its sales quota.
If you want to increase your brand’s e-commerce sales using social media, you need to keep an eye on the latest trends. The behavior of many users on social media platforms has been changing for a while, and COVID-19 has merely accelerated this. People now research and shop for products much more frequently on TikTok, Twitch, etc. As a result, the platform developers have come up with a range of new features to make it easier for marketers to advertise their products on social media. This is precisely where our free guide comes in.
To help you and your brand respond effectively to the latest trends, our guest author Alessandro Bogliari, Co-Founder & CEO of The Influencer Marketing Factory, takes a closer look at the four platforms TikTok, Twitch, YouTube, and Instagram for you.
Our free guide presents valuable ideas for building a social media presence that boosts your sales even further. You can expect eye-opening insights into the following aspects and more:
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Bild: © Ravi Sharma / Unsplash