What budget your social media marketing really needs – a free downloadable guide

Social media is a must in any marketing mix, regardless of the size of your company. No surprise there: social media marketing contributes to business success and is more versatile than almost any other marketing discipline. Whether for acquiring new customers, retaining existing ones, increasing brand awareness, improving brand perception, boosting sales, expanding and optimizing customer service, or enhancing visibility – the wide range of social media channels out there make all these corporate goals achievable.

However, in order to generate real added value from social web activities instead of hopelessly getting caught up among all the available channels, you need a clear and well-thought-out social media strategy that is aligned with your corporate goals. It is crucial to have a strategy in place first before moving on to the second step of planning your budget. That way, you’ll ensure that you funnel your available resources into the activities and measures that are conducive to reaching your goals. The quality of your budget planning determines the success or failure of your social media strategy!

In our “Social media budget planning” guide, we’ve put together lots of information and templates for you and show you how to plan your social media budget wisely, with a clear focus, and in a way that is tailored to your company:

• What should you consider before you start planning your budget?
• How do your individual goals influence how you devise your social media strategy?
• What do you need to bear in mind when choosing suitable social media channels?
• What measures are necessary for implementing your strategy?
• What cost factors come into play?
• What role does the factor of “time” take on when planning your budget?
• What overall budget should you allocate to social media marketing?

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