Social selling e-book: how to integrate social media into your sales strategy

Social selling has been our focus topic of the past two weeks. Alongside social commerce, social selling is a buzzword that has gained huge ground in sales and marketing during the coronavirus pandemic. That’s really not surprising when you consider that even long-established, medium-sized companies whose sales teams were still visiting customers in person pre-Covid had to come up with new strategies overnight to generate digital sales from their desks at home. Social selling is regarded as the miracle strategy here for achieving unprecedented sales figures just by being active on social networks.

But how sustainable and future-proof is the sales strategy in reality? And is it really that simple: log in, post, and sell?

Of course not! Social selling is a sales strategy that needs to be applied carefully and methodically. To successfully implement it, you need

• specialists,
• resources, and above all
• a predefined social selling strategy.

We delve into all these aspects in our comprehensive social selling e-book.

Listen up, though: the big DMEXCO social selling e-book doesn’t just bring together all of the content we have published over the last couple of weeks as part of our social selling series, it also offers a diverse and abundant array of additional content, including tips, tricks, checklists, expert insights, and an enlightening and informative interview.

We explore the following key questions in the social selling e-book:

• What is social selling?
• How long will social selling be relevant?
• What role does social listening play in social selling?
• How has the coronavirus pandemic influenced the popularity of social selling?
• How do social selling, marketing, and traditional sales relate?
• How do you avoid a mishmash of responsibilities when implementing social selling?
• How can you use social selling to acquire high-quality leads?
• Why is social selling training a must?
• What characterizes an ideal social seller?
• How do you turn existing employees into successful social sellers?
• How does a social seller acquire expert status?
• Which social media channels are suitable for social selling?
• What KPIs are effective for measuring social selling success?
• What software tools are helpful for putting social selling into practice?
• Why is LinkedIn so popular for B2B social selling?
• How does social selling work on LinkedIn?
• What is the LinkedIn Social Selling Index (SSI) and how useful is it?
• Is the SSI a relevant indicator or KPI for measuring social selling success?

Tips, guidelines, and statistics

• 7 tips for introducing social selling in your company
• Social selling facts, figures, and statistics
• 6 tips for developing your social selling strategy
• 5 social selling steps: tips for deriving your best practices
• The 10 commandments of social selling
• Checklist: social selling on LinkedIn

With statements from

• Manuel König, Co-Founder & Managing Director, cmmrcl.ly GmbH
• Hannes Beierlein, CCO and Founder of the Evernine Group

and an interview with

• Robin Heintze, Founder and Managing Partner of the online marketing agency morefire

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