Wednesday, September 23, 4:00 - 4:45   PM
DMEXCO CMO Lounge | Hall 6

AI agents are already at work across marketing, service, product and operations. Yet in most organizations, the operating model has not caught up. In this 45-minute peer roundtable, we will compare where organizations really stand. Which decisions have already been delegated to agents? What is creating value in practice? And where do governance, organizational structures, technology or human trust still get in the way?

We will explore what it takes to design, govern and orchestrate specialized agents as one connected workforce, rather than deploying them as a collection of isolated AI tools. Bring one decision your organization is still debating. Leave with a clearer perspective on ownership, escalation, human control and commercial value.

This roundtable is for you if:

• You need to ensure AI agents reflect your brand, apply the right context and know when to involve a human.
• You are rethinking how people and AI agents should work together across teams, workflows and platforms.
• You need to prevent specialized agents from creating fragmented journeys, conflicting answers or confusing experiences.
• You want to understand which agentic use cases create value and which simply add cost and complexity.