Welcome to the DMEXCO Community!

Starting today, we will regularly provide you with your desired content. To shorten the waiting time until the next mailing, you can already find the latest content here.

You can subscribe to further topics via the "Manage preferences" link at the end of every mailing.

Exciting whitepapers, up-to-the-minute articles and facts you need to know: You'll get all that in our DMEXCO Stories. We'll send you the most valuable insides from our podcast, blog, whitepapers and e-books directly to your inbox. Got curious? You can find a little foretaste here:

• The big earned-paid gap—and why the system is threatening to collapse: LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel. Read more here.
  
  
• From Bold Moves to Smart Moves: Strategic Marketing in 2026: 2025 paved the way for bold strategic marketing. 2026 is going to be about acting smart. We look ahead to next year and present the opportunities as well as the risks – and reveal five practical smart moves. Click here to read.

• AI Agents take over – and the open web may die: AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel. Start reading here.

   

You want to stay up to date about DMEXCO in general? Which speakers and exhibitors will be present on September 17 and 18? What new features and areas are planned this year? And where to find the best coffee on the exhibition grounds? ☕ > DMEXCO News is our way to go.