Welcome to the DMEXCO Community!

Starting today, we will regularly provide you with your desired content. To shorten the waiting time until the next mailing, you can already find the latest content here.

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Exciting whitepapers, up-to-the-minute articles and facts you need to know: You'll get all that in our DMEXCO Stories. We'll send you the most valuable insides from our podcast, blog, whitepapers and e-books directly to your inbox. Got curious? You can find a little foretaste here:

• The Parrot Problem: The Second Dimension of AI Search Marketers Can’t Ignore: Profound reveals that almost half of all AI responses contain unsolicited editorial content. Find out what the “Parrot Problem” means for brands and how marketers can ensure their company is accurately represented in AI search.  Read more here.
  
  
• Why programmatic DOOH is the fastest-growing advertising channel: Digital Out-of-Home (DOOH) is shifting fast from direct bookings to programmatic. Here is what that shift looks like for buyers in Germany, and why self-serve, programmatic DOOH inventory is becoming the default rather than the exception. Click here to read.

• AI Success: What the Top 6% Do Differently: Nearly 90 percent of companies use AI, yet only 6 percent see a significant financial impact. Verena Gründel breaks down what AI high performers do differently and what other companies can learn from them. Start reading here.

   

You want to stay up to date about DMEXCO in general? Which speakers and exhibitors will be present on September 23 and 24? What new features and areas are planned this year? And where to find the best coffee on the exhibition grounds? ☕ > DMEXCO News is our way to go.