Welcome to the DMEXCO Community!

Starting today, we will regularly provide you with your desired content. To shorten the waiting time until the next mailing, you can already find the latest content here.

You can subscribe to further topics via the "Manage preferences" link at the end of every mailing.

Exciting whitepapers, up-to-the-minute articles and facts you need to know: You'll get all that in our DMEXCO Stories. We'll send you the most valuable insides from our podcast, blog, whitepapers and e-books directly to your inbox. Got curious? You can find a little foretaste here:

• How Bot Traffic Distorts Demand, Marketing Data and Prices: The Imperva Bad Bot Report 2025 finds that 51 percent of web activity is automated, with 37 percent generated by malicious bots. Bot traffic distorts marketing KPIs, media budgets and pricing algorithms, compromising the data used in many decisions. Read more here.
  
  
• A Look Back at SXSW in Austin: I was at SXSW. The most important innovation festival in the U.S. And I know that many of you would have loved to go. That’s why I’m taking you along on this retrospective journey and sharing my most interesting insights with you. Click here to read.

•  CMO Responsibilities in the AI Era: New Skills, Changing Roles: CMO responsibilities are becoming more wide-ranging in the AI era. But it’s far from clear what direction the role will take in the future. Our guide explores this topic and identifies new core competencies that modern CMOs should possess. Start reading here.

   

You want to stay up to date about DMEXCO in general? Which speakers and exhibitors will be present on September 23 and 24? What new features and areas are planned this year? And where to find the best coffee on the exhibition grounds? ☕ > DMEXCO News is our way to go.