Welcome to the DMEXCO Community!

Starting today, we will regularly provide you with your desired content. To shorten the waiting time until the next mailing, you can already find the latest content here.

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Exciting whitepapers, up-to-the-minute articles and facts you need to know: You'll get all that in our DMEXCO Stories. We'll send you the most valuable insides from our podcast, blog, whitepapers and e-books directly to your inbox. Got curious? You can find a little foretaste here:

• Would You Trust AI to Create a Cannes Lions Winner?: Two renowned marketing experts. One question. Two completely different answers. Verena Gründel explores why intuition may remain marketing's greatest competitive advantage in the age of AI. Read more here.
  
  
• Online Marketplaces: The Ultimate Ecommerce Strategy?: Online marketplaces account for 57 percent of German ecommerce sales. At the same time, AI and agentic commerce promise to be the next big ecommerce trends. But which developments are truly strategically relevant? Expert Jan Griesel has the answers. Click here to read.

• Temu Business Model: Why the Platform Is So Successful: Temu is growing rapidly and transforming ecommerce – and this goes far beyond price. Our guide reveals the mechanisms behind the platform’s success, how the Temu business model works, and the implications for retailers. Start reading here.

   

You want to stay up to date about DMEXCO in general? Which speakers and exhibitors will be present on September 23 and 24? What new features and areas are planned this year? And where to find the best coffee on the exhibition grounds? ☕ > DMEXCO News is our way to go.