Welcome to the DMEXCO Community!

Starting today, we will regularly provide you with your desired content. To shorten the waiting time until the next mailing, you can already find the latest content here.

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Exciting whitepapers, up-to-the-minute articles and facts you need to know: You'll get all that in our DMEXCO Stories. We'll send you the most valuable insides from our podcast, blog, whitepapers and e-books directly to your inbox. Got curious? You can find a little foretaste here:

• Can the European Media Marketplace Break the Platform Monopoly?: Commentary by Verena Gründel: Europe's publishers want to combine their reach, first-party data, and advertising inventory. But will that be enough to challenge the major platforms? Read more here.
  
  
• Commerce Playbook 2027: 7 Ecommerce Strategy Insights: AI is rapidly transforming digital retail. Our Commerce Playbook 2027 brings together the most important ecommerce strategy advice from top industry experts and highlights seven priorities companies should focus on now. Click here to read.

• Insight Out: Dirk Hohnberg on Brand DNA in the Age of AI: How does a brand stay relevant when new trends are emerging all the time? Dirk Hohnberg from Fisherman’s Friend explains why clear brand DNA is more important than any hype and why a bold attitude makes all the difference – even in the AI era. Start reading here.

   

You want to stay up to date about DMEXCO in general? Which speakers and exhibitors will be present on September 23 and 24? What new features and areas are planned this year? And where to find the best coffee on the exhibition grounds? ☕ > DMEXCO News is our way to go.