Welcome to the DMEXCO Community!

Starting today, we will regularly provide you with your desired content. To shorten the waiting time until the next mailing, you can already find the latest content here.

You can subscribe to further topics via the "Manage preferences" link at the end of every mailing.

Exciting whitepapers, up-to-the-minute articles and facts you need to know: You'll get all that in our DMEXCO Stories. We'll send you the most valuable insides from our podcast, blog, whitepapers and e-books directly to your inbox. Got curious? You can find a little foretaste here:

• Influencer marketing guide for 2025: strategies, trends & tools: Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success. Find out more here.
  
  
• AI Boom: Is Europe Still in the Race – or Already Left Behind? A DMEXCO column by Carsten Rasner, Managing Director of the Board of the German Association for the Digital Economy (BVDW), on Europe’s race for AI leadership. Start reading here.
  
  
• Accessibility in digital marketing: a new must-have: From summer 2025, digital accessibility will be a requirement for B2C companies operating in the EU. But accessibility also increases reach, improves the UX, and strengthens trust in your brand. So, what’s the key to accessibility in marketing? Click here to read.

You want to stay up to date about DMEXCO in general? Which speakers and exhibitors will be present on September 18 and 19? What new features and areas are planned this year? And where to find the best coffee on the exhibition grounds? ☕ > DMEXCO News is our way to go.