Welcome to the DMEXCO Community!

Starting today, we will regularly provide you with your desired content. To shorten the waiting time until the next mailing, you can already find the latest content here.

You can subscribe to further topics via the "Manage preferences" link at the end of every mailing.

Exciting whitepapers, up-to-the-minute articles and facts you need to know: You'll get all that in our DMEXCO Stories. We'll send you the most valuable insides from our podcast, blog, whitepapers and e-books directly to your inbox. Got curious? You can find a little foretaste here:

• P2P marketing on social media: a new era of trust: The world of digital marketing is experiencing a paradigm shift. While influencer marketing is losing credibility, peer-to-peer marketing is growing in importance. The P2P economy poses new challenges for brands – and offers new opportunities. Find out more here.
  
  
• Search trends for 2025: Is a new ecosystem emerging? Online search has changed. Gen Z in particular is increasingly searching on TikTok and Reddit and using AI-powered search with chatbots to find answers to their queries. Which alternatives to Google are taking off, and how can brands position themselves? Start reading here.
  
  
• Sustainability in Advertising: Profitable, Credible, Future-Proof: A DMEXCO column by Evgeny Popov on sustainability in advertising as a success model. Click here to read.

You want to stay up to date about DMEXCO in general? Which speakers and exhibitors will be present on September 18 and 19? What new features and areas are planned this year? And where to find the best coffee on the exhibition grounds? ☕ > DMEXCO News is our way to go.