Welcome to the DMEXCO Community!

Starting today, we will regularly provide you with your desired content. To shorten the waiting time until the next mailing, you can already find the latest content here.

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Exciting whitepapers, up-to-the-minute articles and facts you need to know: You'll get all that in our DMEXCO Stories. We'll send you the most valuable insides from our podcast, blog, whitepapers and e-books directly to your inbox. Got curious? You can find a little foretaste here:

• The Secret to Visibility: Thought Leadership on LinkedIn: Many companies have an active presence on LinkedIn without moving the needle. Our guide to thought leadership on LinkedIn explains why this could be – and what specific steps you can take to get better results. Read more here.
  
  
• Why Performance Marketers Need to Start Viewing Assets Not as Costs, but as Investments: A boost for creative diversity: In this DMEXCO column, Paulina Schumann and Timo Sander break down how Meta’s Andromeda update is reshaping the rules of the game and what it means for the future performance of your marketing. Click here to read.

•  KPI Crisis? 4 Strategies to Increase AI Visibility: Do your reports indicate a dramatic drop in visibility? You’re not alone – zero-click search and AI tools are fundamentally changing search behavior. Discover strategies to boost your AI visibility in a search landscape dominated by LLMs. Start reading here.

   

You want to stay up to date about DMEXCO in general? Which speakers and exhibitors will be present on September 23 and 24? What new features and areas are planned this year? And where to find the best coffee on the exhibition grounds? ☕ > DMEXCO News is our way to go.