What range of products or services are your competitors offering your target group and what channels are they using? To determine how well you’re doing in your market environment and how to fully leverage your opportunities and potential, a sound competitor analysis is essential. After all, you can learn a lot from your competition – especially what you can do better. A competitive analysis helps you identify your true USPs, develop successful marketing strategies, and communicate effectively with your target group. To gain accurate insights into your competitors, numerous competitive analysis tools are available, which can be categorized into different types depending on your specific focus.
In our toolkit, we give you an overview of the most popular competitive analysis tools, sorted according to the following categories:
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