Introduction to B2B content marketing: creating added value through digital content

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Content marketing is also becoming increasingly important in the B2B sector. In an effort to reach potential customers, more and more B2B companies are using digital content marketing to gain the attention of their own target group and differentiate themselves on the market.

This whitepaper offers you ...

  • an introduction to content marketing
  • documentation of all the important work steps for content marketing in B2B
  • formats and channels in B2B content marketing and ways of measuring success
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