Whitepaper guide: How to create unique lead magnets

Whitepapers belong in the communicative repertoire of any company wanting to reinforce its expertise and thereby strengthen its brand. What’s more, a whitepaper has enormous potential to become hero content when it stands out and makes a convincing impression both visually and in terms of content. When shared on social media, it can quickly turn into top content among your target group and even beyond. And the great thing is that you can reuse and update your whitepaper to make sure that it never dies out!

In our guide, you’ll learn how to create a whitepaper and strategically market it – for more leads and conversions!

The following content awaits you in our whitepaper marketing guide:

• Explanation of the term: What is a whitepaper?
• How to use whitepapers in marketing
• Successful B2B communication: content that wins over customers
• What are the advantages of whitepaper marketing?
• Whitepapers and the customer journey: effectively generating leads
• Formal aspects: key factors when creating a whitepaper
• Guide: How do I create a whitepaper?
• Marketing and seeding: How do I make sure my whitepaper reaches people?
• Off-page SEO for whitepapers
• Reusing, recycling, and updating content

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