The full-service digital agency Thorit took part in the World of Agencies for the first time in 2019 and was able to achieve great success. We spoke with Thorit‘s Head of Sales Steffen Papke and took a closer look.

Hi Steffen! What expectations and goals did Thorit have when you were part of the World of Agencies last year?

We had two goals: As Salesmanago Diamond Partner for the DACH region we wanted to present Salesmanago Marketing Automation to a larger audience. At the same time, we wanted to position ourselves as an agency with our service portfolio, which covers all aspects of marketing automation. We succeeded in both of these goals very well - as you can see on the cover of your World of Agencies booklet.

Why did you choose a stand in the World of Agencies?

The World of Agencies offers a great concept for agencies with many like-minded people in close proximity. The all-round-carefree package you offer requires low financial and administrative effort, and was therefore easily manageable for us.

How far did your DMEXCO presence push your new business? Did you win customers during the trade fair or afterwards?

We generated many interesting leads of customers and agencies, with many of whom we are still in close contact. Due to the positive results, we have also decided to participate again this year at DMEXCO 2020 and have already booked our stand in the World of Agencies.

How did you manage your preparations for the trade fair - did they go well with your daily business?

Due to the fact that we had decided for an all-round-carefree package in the World of Agencies, the effort on our side was very manageable and easily feasible.

You are taking part in the World of Agencies again this year - is there anything you will do differently in 2020?

We will be at the same booth again, but additionally we will give a marketing automation talk on stage and will make some minor improvements. This year, we are real DMEXCO experts already.

Thanks a lot for the interview, Steffen! We are happy that Thorit will be part of World of Agencies again and we wish a successful DMEXCO 2020