Experience DMEXCO 2024

Premiere on the Center Stage: the CMO Summit

On day  2 of DMEXCO, you can look forward to the exclusive CMO Summit on the Center Stage – a format completely dedicated to exploring the strategic challenges faced by CMOs and their marketing departments. During inspiring presentations, fireside chats, and panels, high-profile marketing decision-makers will be taking a deep dive into industry topics such as AI in marketing, sustainability, and corporate branding.

When? Day 2 (September 19)

Where? Center Stage

Creativity Summit: the platform for digital creativity

The Creativity Summit will bring the best digital creative projects from the annual German Digital Award (DDA) directly to the DMEXCO stage. Curated by DMEXCO and the DDA team from the German Association for the Digital Economy (BVDW), the summit will deliver valuable ideas for brands, creatives, and agencies during a six-hour program. Come and be inspired by leading experts and explore the latest trends and innovations in digital creativity to then translate them into your business success.

When? Day 2 (September 19)

Where? Agencies Stage

Experience the future up close and personal in the Immersive Experience Area

In the brand-new Immersive Experience Area presented in partnership with the BVDW, you can explore future technologies and immersive experiences up close and personal. Dive into the world of virtual, augmented, and mixed reality and learn how these technologies can revolutionize digital interaction for brands. It’s a must for anyone wanting to experience the field’s latest developments live with the help of fascinating use cases.

When? Days 1 & 2 (September 18 and 19)

Where? Hall 7

The future of moving images at the Screenforce Days
 

In cooperation with Screenforce, the Screenforce Days will take place for the first time on 18 September on the Future TV Stage as part of DMEXCO. Keynotes, talks and best-case presentations on ATV, CTV, advertising impact, sustainability and more will focus on everything that will shape the future of moving images. Top voices from the industry will include Malte Hildebrandt (Screenforce), Marco Kunze (RTL2), Martin Wendler (El Cartel Media) and Katharina Frömsdorf (Joyn). 

DOOH Summit in cooperation with IDOOH (Institute for Digital Out of Home Media GmbH) with Ströer, WallDecaux and many more.

When? Day 1 (September 18)  11 until 2 p.m. 

Where? Media Stage

VideoDays 

For the first time, there will be an offshoot of VideoDays at DMEXCO. On the Experience Stage on 19 September, creatives and brand managers will discuss the future of the creator economy and collaboration with brands. Newsfluencer, presenter and activist Fabian Grischkat and creator, bestselling author and columnist Tara Wittwer will be among the panellists.

Corporate Influencer Summit

The Corporate Influencer Summit with The People Branding Company by Céline Flores Willers will offer a central platform for the exchange and further development of strategies relating to business creators and employer branding for the first time on 19 September on the Collective Stage.

Miscellaneous:

Brain food and a hearty breakfast will be served at the Programmatic Breakfast with d3con - on 19 September from 10 a.m. in the DMEXCO Pub. For two hours, all the trends, developments and insights relating to programmatic advertising will be on stage. The mobile.de bumper cars in the open-air area in Hall 6 North will provide some hands-on action between the keynote and the masterclass.