September 23 & 24, 2026
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DMEXCO 2026 Summits

 

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DMEXCO Thought Leaders’ Summit

Visions for the digital future 

The Thought Leaders’ Summit on the Center Stage on day 1 is the exclusive gathering place for the sector’s brightest minds. The program will focus on platform strategies, AI in marketing, the social economy, hyper-personalization, digital sovereignty, competitiveness and regulation. The summit will serve as a stage for visionary perspectives and debates about issues with future relevance. The central question at the heart of the summit is: How can we shape the digital future in a bold yet responsible manner?

Where: Center Stage, hall 6

When: September 23, 09:45 a.m. to 6:30 p.m. 

 

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DMEXCO CMO Summit

Strategy meets relevance. Insights from and for decision-makers

On day 2, the Center Stage will be home to CMOs and marketing managers from leading companies. The CMO Summit aims to reveal how brand management can succeed in a polarizing environment – with a focus on sustainability, data and creativity. Topics in the spotlight will include the use of first-party data, AI in content production, and cross-channel strategies. The summit will open up fresh perspectives at C-level and encourage in-depth discussions among the top minds in brand communications.

Where: Center Stage, hall 6

When: September 24, 9:45 a.m. to 4:30 p.m. 

 

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DMEXCO Commerce Summit - powered by BVDW

Experience the future of commerce

 The DMEXCO Commerce Summit delivers a concise, two-day overview of the future of digital commerce. From strategic trends and platform dynamics to hands-on execution with AI and emerging technologies, the conference covers the entire customer journey. International experts share insights on consumer behavior, brand building, and new growth opportunities. Real-world case studies demonstrate how companies successfully implement and scale digital strategies for sustainable commerce success. 

Where: Commerce Stage, Hall 7
When:
September 23, 9:45 a.m. – 6:30 p.m.
September 24, 9:45 a.m. – 4:30 p.m.

 

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DMEXCO DOOH Summit

Rethinking visibility

At the DOOH Summit, industry insiders demonstrate how advertisers can unlock the full potential – from smart targeting strategies to international best cases. No grey theory, but well-founded insights, concrete case studies, and measurable proof of impact.

Where: Media Stage, Hall 8
When: September 23, 9:45 a.m. – 1:30 p.m.

 

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DMEXCO Retail Media Summit - powered by BVDW

Retail media is revolutionizing the value chain

The DMEXCO Retail Media Summit – in collaboration with BVDW – highlights the key industry trends: from full-funnel strategies and data-driven targeting to new standards for performance measurement. The focus is on merging onsite and offsite solutions into holistic advertising experiences. Industry experts, leading retailers, and technology partners will discuss retail media as a strategic growth driver.

Where: Media Stage, Hall 8
When: September 23, 2:00 p.m. – 6:15  p.m.

 

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DMEXCO AdTech Summit

Technology meets strategy: AdTech at a turning point

 The DMEXCO AdTech Summit 2026 highlights the key forces reshaping the advertising ecosystem: AI-driven automation, the end of third-party cookies, and the rise of privacy-first data strategies. As AI takes over targeting and optimization, marketers can focus more on creativity and strategy. Key topics include first-party data, contextual targeting, curated marketplaces, and Connected TV. Together with location-based advertising and real-time data, the summit explores how technology, data, and regulation are redefining digital advertising in Europe and beyond. 

Where: Tech Stage, Hall 6
When:
September 23, 4:00 p.m. – 5:45  p.m.
September 24, 9:45 a.m. - 1:30 p.m.

 

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DMEXCO MarTech Summit

Connecting platforms. Automating processes. Personalizing marketing

How is MarTech transforming the relationship between brands and customers? The DMEXCO MarTech Summit demonstrates how AI, first-party data, and privacy-first strategies are creating personalized customer journeys and new engagement opportunities – from generative AI to mobile-first and AR experiences. The focus also includes sustainability, ethical standards, and transparent data usage as the foundation for trust and long-term competitive success.

Where: Tech Stage, Hall 6
When: September 23, 9:45  a.m.  – 4:00 p.m.

 

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DMEXCO Agencies Summit

The future of advertising in focus

 The DMEXCO Agencies Summit explores how agencies are redefining their role in an AI-driven marketing ecosystem. AI is becoming the operating system of modern agencies, transforming strategy, workflows, and collaboration. At the same time, the end of third-party cookies is driving new approaches to data and measurement, including first-party data, clean rooms, and marketing mix modeling. Search and discovery are also evolving through AI and platforms like TikTok and YouTube. A key highlight is the “Agencies Trends 2027” panel, featuring industry leaders discussing the future of agency models. 

Where: Agencies Stage, Hall 8
When:
September 23, 9:45 a.m.  – 1:30 p.m.
September 24, 9:45 a.m. - 4:30 p.m.

 

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DMEXCO Creativity Summit - powered by DDA

The future of ideas in a complex world

In collaboration with the German Digital Award (DDA), the Creativity Summit will bring leading agencies and brands together in one place. Discussions will center on cultural relevance, the creative mindset, simplicity in design and the use of AI in developing ideas. The summit aims to highlight the power of Cultural Marketing, Next Level Content Creation, Agentic Ai and AI Filmmaking.

Where: Agencies Stage, Hall 8

When: September 24, 10:00  a.m. to 4:30 p.m.

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DMEXCO Creators’ Summit supported by Social Match & VideoDays Festival

The new influencer reality: insights for brands & creators

On day 2, content creators, brands and media representatives will be front and center at the Creators’ Summit. Discussions will focus on content authenticity, platform diversification, influencer matching, the rise of influencer brands and other topics relevant to the community. Highlights will include the established Social Talk event organized by Social Match and an exclusive session run by the VideoDays Festival.

Where: Creators’ Stage, Hall 8

When: September 24, 9:45 a.m. to 5:00 p.m.