DMEXCO 2026 Summits

•  DMEXCO Thought Leaders’ Summit 
•  DMEXCO CMO Summit
• DMEXCO  Commerce Summit - powered by BVDW
• DMEXCO DOOH Summit
•  DMEXCO Retail Media Summit - powered by BVDW
• DMEXCO AdTech Summit
• DMEXCO MarTech Summit
• DMEXCO Agencies Summit 
• DMEXCO Creativity Summit  - powered by DDA
•  DMEXCO Creators’ Summit 

Exploring what’s driving markets, platforms and people today  

 At the day-long DMEXCO Thought Leaders’ Summit, trailblazers from the global digital economy will discuss future-oriented developments and the most important trends in marketing and commerce: agentic AI, hyper-personalization, social commerce, the creator economy and digital platforms. Additional program highlights will include talks on the political and social factors impacting the digital economy – including data protection, market regulation and consumer behavior in volatile markets. The Thought Leaders’ Summit offers visitors fresh insights and bold perspectives on the digital future.  

Where: Center Stage, hall 6

When:  9:45 a.m. to 6:30 p.m. on Wednesday, September 23, 2026  

Strategy meets relevance. Insights from and for decision-makers.  

Day two of DMEXCO 2026 will again see the Center Stage taken over by the CMOs and marketing executives of advertising brands, outlining their strategic agendas for 2027.

Talks are expected to focus on agentic AI and marketing automation, changing customer behavior in a highly volatile market environment, the role of communities and cultural marketing, and the development of content and platform strategies that combine relevance and reach. They will also address how brands can demonstrate purpose, secure growth, and make marketing truly effective amid technological, societal, and economic disruption. The DMEXCO CMO Summit offers exclusive insights, ideas and C-level networking opportunities – for everyone who wants to shape the future of marketing, not just follow developments.

Where: Center Stage, hall 6

When:  9:45 a.m. to 4:30 p.m. on Thursday, September 24, 2026  

 From platform dynamics to AI: Commerce reimagined  

 The two-day DMEXCO Commerce Summit puts the future of digital retail in the spotlight – from macroeconomic trends and new platform dynamics to AI, agentic commerce and scalable tech stacks. International experts will discuss how consumer behavior, brand management, commerce technologies and business models are changing along the entire digital customer journey. With strategic analysis, technological insights and practical case studies, the Commerce Stage is a key forum for decision-makers from retail, brands, the tech sector and the platform economy.  

Where: Commerce Stage, hall 7
When:

9:45 a.m. to 6:30 p.m. on Wednesday, September 23, 2026
9:45 a.m. to 4:30 p.m. on Thursday, September 24, 2026

 How data-driven DOOH reaches target audiences more intelligently and makes campaigns measurable

At the DOOH Summit, industry insiders demonstrate how advertisers can unlock the full potential – from smart targeting strategies to international best cases. No grey theory, but well-founded insights, concrete case studies, and measurable proof of impact.

Where: Media Stage, hall 8
When: September 23, 9:45 a.m. – 1:30 p.m.

How retail media is becoming a key discipline in the media mix  

 The DMEXCO Retail Media Summit, a half-day event organized in collaboration with the German Association for the Digital Economy (BVDW), analyzes the key trends currently impacting the industry and shaping its long-term future. Topics will include the integration of retail media into full-funnel strategies, the expanded use of data-driven targeting models on retailer platforms, new standards for the transparent measurement of campaign performance and the increasing trend toward merging on-site and off-site solutions to create holistic marketing experiences. Industry experts, leading retailers and technology partners will discuss how retail media is becoming a key strategic discipline – and which standards, partnerships and platforms are driving the change today. The event is aimed at decision-makers from retail, industry and agencies who want to take their retail media strategy to the next level.  

Where: Media Stage, hall 8
When:  2:00 p.m. to 6:30 p.m. on Wednesday, September 23, 2026  

 Strategies, technologies and models for the agencies of the future  

 The DMEXCO Agencies Summit examines how agencies are redefining their role in an AI-driven marketing ecosystem. Presentations will focus on AI-powered processes, new strategies for collecting and measuring data as third-party cookies are phased out, and changes to search and discovery mechanisms driven by social platforms and AI-based answer engines. One highlight not to be missed is the “Agencies Trends 2027” panel discussion, when leading figures from the agency landscape will share their perspectives on the future of the industry.  

Where: Agencies Stage, hall 8
When:
9:45 a.m.  – 1:30 p.m. Wednesday, September 23, 2026
9:45 a.m. - 4:30 p.m. Thursday, September 24, 2026

What defines creative brand management today? 

 At the DMEXCO Creativity Summit, creative executives from leading advertising agencies and brand managers will showcase exceptional campaigns and discuss the future of creative brand communication. Cultural marketing and other key trends shaping the creative industry will be in the spotlight. The summit provides a forum for inspiration, knowledge sharing and open dialogue on what it takes for creativity to make an impact in today’s complex world.  

Where: Agencies Stage, hall 8

When:  10.00 a.m. to 4:30 p.m. on Thursday, September 24, 2026  

The new influencer reality: insights for brands & creators.  

 Throughout the second day of DMEXCO, creators, brand managers and media experts will discuss major trends that are having a significant impact on influencer marketing. Topics will include content authenticity, new concepts in influencer matching, the rise of influencer brands and products, and the diversification of platforms and channels. The DMEXCO Creators’ Summit will also host the return of the hugely successful Social Talk event, organized by DMEXCO partner Social Match since 2022. A two-hour session run by the VideoDays Festival is also hotly anticipated.  

Where: Creators’ Stage, hall 8

When:  9:45 a.m. to 5:00 p.m. on Thursday, September 24, 2026