DMEXCO 2026 Summits

•  DMEXCO Thought Leaders’ Summit 
•  DMEXCO CMO Summit
• DMEXCO  Commerce Summit - powered by BVDW
• DMEXCO DOOH Summit
•  DMEXCO Retail Media Summit - powered by BVDW
• DMEXCO AdTech Summit
• DMEXCO MarTech Summit
• DMEXCO Agencies Summit 
• DMEXCO Creativity Summit  - powered by DDA
•  DMEXCO Creators’ Summit 

Visions for the digital future 

The Thought Leaders’ Summit on the Center Stage on day 1 is the exclusive gathering place for the sector’s brightest minds. The program will focus on platform strategies, AI in marketing, the social economy, hyper-personalization, digital sovereignty, competitiveness and regulation. The summit will serve as a stage for visionary perspectives and debates about issues with future relevance. The central question at the heart of the summit is: How can we shape the digital future in a bold yet responsible manner?

Where: Center Stage, hall 6

When: September 23, 09:45 a.m. to 6:30 p.m. 

Strategy meets relevance. Insights from and for decision-makers

On day 2, the Center Stage will be home to CMOs and marketing managers from leading companies. The CMO Summit aims to reveal how brand management can succeed in a polarizing environment – with a focus on sustainability, data and creativity. Topics in the spotlight will include the use of first-party data, AI in content production, and cross-channel strategies. The summit will open up fresh perspectives at C-level and encourage in-depth discussions among the top minds in brand communications.

Where: Center Stage, hall 6

When: September 24, 9:45 a.m. to 4:30 p.m. 

Experience the future of commerce

Taking place over two days for the first time, the Commerce Summit puts the key trends and innovations in digital commerce center stage – from omnichannel strategies and AI-driven personalization to sustainable business models. In panels, keynotes, and the C-level highlight “Trends in Commerce 2027,” leading brands and experts will share practical insights and successful case studies from both B2C and B2B.

Where: Commerce Stage, Hall 7
When:
September 23, 9:45 a.m. – 6:00 p.m.
September 24, 9:45 a.m. – 4:00 p.m.

Rethinking visibility

At the DOOH Summit, industry insiders demonstrate how advertisers can unlock the full potential – from smart targeting strategies to international best cases. No grey theory, but well-founded insights, concrete case studies, and measurable proof of impact.

Where: Media Stage, Hall 8
When: September 23, 9:45 a.m. – 1:30 p.m.

Retail media is revolutionizing the value chain

The DMEXCO Retail Media Summit – in collaboration with BVDW – highlights the key industry trends: from full-funnel strategies and data-driven targeting to new standards for performance measurement. The focus is on merging onsite and offsite solutions into holistic advertising experiences. Industry experts, leading retailers, and technology partners will discuss retail media as a strategic growth driver.

Where: Media Stage, Hall 8
When: September 23, 2:00 p.m. – 6:00 p.m.

The future of advertising in focus

The Agencies Summit on the first day of DMEXCO puts advertisers and agencies center stage – featuring top speakers, up-to-date trend insights, and strong media partners. At the highlight panel “Agencies Trends,” the CEOs of leading media agencies will discuss the future of advertising, AI, and innovative strategies. Look forward to concise impulses, hands-on case studies, and inspiration for successful, future-proof campaigns.

Where: Agencies Stage, Hall 8
When: September 23, 9:45 a.m.  – 6:00 p.m.

The future of ideas in a complex world

In collaboration with the German Digital Award (DDA), the Creativity Summit will bring leading agencies and brands together in one place. Discussions will center on cultural relevance, the creative mindset, simplicity in design and the use of AI in developing ideas. The summit aims to highlight the power of Cultural Marketing, Next Level Content Creation, Agentic Ai and AI Filmmaking.

Where: Agencies Stage, Hall 8

When: September 24, 9;45 a.m. to 4:00 p.m.

The new influencer reality: insights for brands & creators

On day 2, content creators, brands and media representatives will be front and center at the Creators’ Summit. Discussions will focus on content authenticity, platform diversification, influencer matching, the rise of influencer brands and other topics relevant to the community. Highlights will include the established Social Talk event organized by Social Match and an exclusive session run by the VideoDays Festival.

Where: Creators’ Stage, Hall 8

When: September 24, 9:45 a.m. to 5:00 p.m.