Be Bold. Move Forward.
The Thought Leaders’ Summit on the Center Stage on day 1 is the exclusive gathering place for the sector’s brightest minds. The program will focus on platform strategies, AI in marketing, the social economy, hyper-personalization, digital sovereignty, competitiveness and regulation. The summit will serve as a stage for visionary perspectives and debates about issues with future relevance. The central question at the heart of the summit is: How can we shape the digital future in a bold yet responsible manner?
Where: Center Stage
When: 10:00 a.m. to 6:30 p.m. on September 17, 2025
Strategy meets relevance. Insights from and for decision-makers.
On day 2, the Center Stage will be home to CMOs and marketing managers from leading companies. The CMO Summit aims to reveal how brand management can succeed in a polarizing environment – with a focus on sustainability, data and creativity. Topics in the spotlight will include the use of first-party data, AI in content production, and cross-channel strategies. The summit will open up fresh perspectives at C-level and encourage in-depth discussions among the top minds in brand communications.
Where: Center Stage
When: 9:45 a.m. to 4:30 p.m. on September 18, 2025
Success all along the customer journey.
Technology, data and customer centricity are shaping the future of the digital retail trade. The Commerce Summit will reveal how companies are redefining their objectives using innovative tools, omnichannel strategies, AI-driven personalization and composable commerce architectures. Real-life case studies and practical insights will make the summit the go-to place for all those who want to take digital commerce to new heights.
Where: Commerce Stage
When: 9:45 a.m. to 6:30 p.m. on September 17, 2025
The new influencer reality: insights for brands & creators.
On day 2, content creators, brands and media representatives will be front and center at the Creators’ Summit. Discussions will focus on content authenticity, platform diversification, influencer matching, the rise of influencer brands and other topics relevant to the community. Highlights will include the established Social Talk event organized by Social Match and an exclusive session run by the VideoDays Festival.
Where: Creators’ Stage
When: 9:45 a.m. to 5:00 p.m. on September 18, 2025
The future of ideas in a complex world.
In collaboration with the German Digital Award (DDA), the Creativity Summit will bring leading agencies and brands together in one place. Discussions will center on cultural relevance, the creative mindset, simplicity in design and the use of AI in developing ideas. The summit aims to highlight the power of creative excellence, with a focus on immersive brand experiences and bold communication in complex times.
Where: Agencies Stage
When: 10:00 a.m. to 4:30 p.m. on September 18, 2025
Technology meets strategy: adtech at a crossroads.
Programmatic, privacy-first and post-cookie advertising are set to be the hot topics at the AdTech Summit. Speakers will offer technological perspectives on the future of advertising.
Where: Tech Stage
When: 12:30 p.m. to 3:30 p.m. on September 17, 2025
Connect platforms. Automate processes. Personalize marketing.
The MarTech Summit will reveal how integration, automation and personalization are defining modern marketing architectures.
Where: Tech Stage
When: 3:30 pm to 6:00 p.m. on September 17, 2025
Retail media is revolutionizing the value chain.
Organized in collaboration with the German Association for the Digital Economy (BVDW), the DMEXCO Retail Media Summit aims to highlight the key trends in the industry: from full-funnel strategies and data-driven targeting to new performance measurement standards. There will be a focus on merging on-site and off-site solutions to create holistic marketing experiences. Industry experts, leading retailers and technology partners will be there to discuss the role of retail media as a strategic growth driver.
Where: Media Stage
When: 2:00 p.m. to 6:15 p.m. on September 17, 2025
This joint summit with The People Branding Company will reveal how corporate influencer initiatives are shaping brands both internally and externally. It will bring together leading experts, brands and decision-makers from the worlds of HR and marketing. Topics including authenticity, storytelling and digital visibility will be in the spotlight.
Where: Collective Stage
When: September 18, 2025
Young. Digital. Principled.
Curated by Jan König (Odaline), the NXTGEN Agency Summit will bring together up-and-coming talent from the creative sector. Appearing on stage: progressive agencies, bold campaigns and new work cultures.
Where: Collective Stage
When: September 17, 2025