DMEXCO 2020 to be held in all-digital form

Dear DMEXCO community,

DMEXCO 2020 will be held on 23 and 24 September 2020 (10:00 a.m.-10:00 p.m. CET) in purely digital form as DMEXCO @home. Our physical event in Cologne will be cancelled this year.

Koelnmesse will also be cancelling four events in other sectors so that no own events will take place until the end of October.

Why is DMEXCO only taking place digitally?

Naturally, we made this decision with a heavy heart, together with our partner, the German Association for the Digital Economy [BVDW]. Because 2020 was off to a strong start, with lots of Early Bird registrations, more than in the previous years – so conditions were ideal for setting another milestone in the history of DMEXCO.

Then, in March, the coronavirus pandemic caught us all by surprise, and not just the trade fair sector. We rose to the challenge and responded to this with an on-site concept that was efficient, creative and, above all, coronavirus-compliant. After all, we are aware of the responsibility of offering the digital economy a reliable platform for business and exchange – even in difficult times.

Our concept earned us a great deal of respect – and we would like to thank you once again for that. And yet, many participants – exhibitors and visitors alike – voiced reservations, either announcing that they would not be attending or cancelling their participation altogether. The main reasons include concern for their own employees and customers, the economic uncertainties involved and restrictions on international travel. The latest news about new cases of infection in Germany played an increased role.

As a community, we take the wishes, suggestions and concerns of our members seriously – and we also respond to them, more than ever so in a year as turbulent as 2020 has been. In the wake of the unambiguous response to the idea of hosting a physical DMEXCO, it was clear to us: While we cannot guarantee the unique atmosphere and high quality that have been our characteristic hallmark of the physical event for 12 years, we certainly can do so in a digital format, the DMEXCO @home.

Does this cancellation also apply to other events at Koelnmesse?

This development affects not only DMEXCO and the digital sector, but many other sectors as well. In addition to the cancellation of physical DMEXCO, Koelnmesse will also be cancelling four events in other sectors so that no own events will take place until the end of October:

  • spoga+gafa
  • Kind + Jugend
  • euvend & coffeena

For more info, go to :


What does cancelling a physical event mean for exhibitors who have registered to attend?

Because some trade fairs originally scheduled for 2020 have been cancelled, we will refund in full the payments that your company has already made to Koelnmesse. Stand space that has been ordered will be cancelled free of charge. Koelnmesse will centrally issue these refunds in the coming weeks; there is nothing further that you need to do.

As an exhibitor, how can I digitally participate in DMEXCO @home?

With DMEXCO @home, we are giving our community the unique opportunity to share ideas, gain inspiration and, above all, conduct business on 23 and 24 September (10:00 a.m.-10:00 p.m. CET) – despite the coronavirus pandemic. Don’t miss out – reserve your digital presence today!

Thanks to our new event platform, you can participate in DMEXCO 2020 from home, while still enjoying the accustomed DMEXCO atmosphere! The focus will be on content and interaction – whether in a live conference, interactive Master Classes, virtual spaces or on the brand showcases of our hundreds of partners and exhibitors. Whether through chats, video calls in meetings or spontaneously – DMEXCO @home is our response to the needs we all have. We encourage you to connect with partners and colleagues all over the world, gain exciting insights in our Master Classes and Deep Dives, or get in touch with exhibitors by attending DMEXCO @home.

We offer DMEXCO @home exhibitors three packages of different features that can be flexibly upgraded with add-ons:

  • The Rookie – the basic package
  • The Challenger – with upgraded features
  • The Master – with maximum features

For more info, go to


How can I take part as a DMEXCO @home visitor?

Whether from home, the office or on the go – DMEXCO @home offers you maximum flexibility and a unique DMEXCO experience all over the world. The ticket for DMEXCO @home will cost €99. An Early-Bird Ticket is expected to be available for €79, as planned, during the first two weeks following the opening of the Ticket Shop.


You will find further information under


Do you have any other questions? We will be glad to assist you personally:

Or use our form to ask your question about DMEXCO @home directly.

Your DMEXCO Team